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03/09/2010

Join Peter White to discover the best time to book flights. Plus, how low can you go? We road test the latest in no frills hotels. And, how emotional do ads make you feel?

Join Peter White to discover the best time to book flights.

Plus, how low would you go? We road test the latest in no frills hotels.

Also, a new book by an American market research consultant Dan Hill, argues that people are primarily emotional decision-makers. So how do advertisers make use of our emotions?

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53 minutes

Last on

Fri 3 Sep 2010 12:00
BBC Radio 4 FM

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Chapters

  • Compost Health Alert?

    What is the risk of contracting Legionnaires' disease from compost?

    Duration: 06:53

  • Flight Booking

    An economist has worked out the optimum time to book a flight to get the best deals.

    Duration: 03:32

  • Budget Hotels

    The budget airline model extends to the hotel trade.

    Duration: 09:49

  • Turning Tables

    A survey this week found the pet hate of diners is restaurants which stipulate they must vacate the table at a certain time.

    Duration: 05:22

  • Perfume

    Who decides what ingredients can and can't be used in the perfumes

    Duration: 11:35

  • Emotions in Advertising

    American business consultant Dan Hill argues that, in order to be effective, advertising needs to engage consumers’ emotions. Is this the best way for a company to sell its products?

    Duration: 09:42

  • Stamp Apps

    Can a smart phone app really revolutionise stamps?

    Duration: 04:07

Broadcasts

  • Fri 3 Sep 2010 12:00
    BBC Radio 4 FM
  • Fri 3 Sep 2010 12:04
    BBC Radio 4 LW

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